Our Story

Pennine sports was created to fill a gap in the UK cycle industry by offering high quality cycle production & import, excellent customer service and superior aftercare solutions to the trade cycle market. 

Our all in approach means we are able to provide a perfect end-to-end solution from initial concept through to retailing.

With our founding members having decades of sporting and leisure industry experience, our company is well placed to provide the quality of service, product and aftercare your business deserves.

Beyond this, we strive to create a stimulating, fufilling working environment for our staff. One where new ideas are encouraged and potential market innovations can be explored.


Founded by industry veteran James Walsh, we have over 60 years cycling and sporting industry experience.


We pride ourselves on looking after our customers and go the extra mile to help you succeed.


With staff embedded in Asia, we are uniquely positioned to offer superior quality control, and access to emerging cycle technology.


With design at our core, we don’t buy off the shelf, and work hard to create the perfect bicycle – a blend of aesthetics and function that offers reliability, style and comfort for riders.


Our production sites are carefully chosen to provide the best quality component assembly available, and our Asia region staff are able to ensure these high standards are maintained.


Our team knows how best to retail your product and can offer help and support when its time to market your bike, creating POS and other retail assets to aid conversion.

How can we help?

We’re only a click away, contact us below and one of our friendly team will be in touch.